Philanthropy for Active Civic Engagement (PACE) worked with social impact insights company Citizen Data to conduct a robust language and message survey on terms and phrases commonly used in democracy and civic engagement work.
The purpose of this project was to identify potential disconnects between how the “professional field” working on these issues talks about its work and how members of the American public perceive the words and phrases the professionals use.
To read the key takeaways and top-level analysis, you can read the memo below.